OHI OLIVE OIL

Premium Extra Virgin Olive Oil

Role: Brand Identity / Packaging Graphic Design / Media Assets.
Created: 2024

Project Overview: OHI (Organic, Honest, Intentional), is black-smoke savory organic olive oil. When tasked with creating the brand identity for the modernized take on wabi-sabi inspired symbolism and iconography, key features to honor and uphold in this design: bold, weighted, awareness (6th sense elements), and peace.

Deliverables: Full label design (packaging), Product copywriting, Packaging mockups, Visual brand guidelines.

Strategy: The logo integrates the number 6 as a bold frame, with a row of olives cutting through the word “OHI” to emphasize origin and ingredients. The letter “I” is formed by an oil drop falling into stylized leaves, symbolizing both cultivation and extraction. Together with the clean structured typography, the mark captures the refined, intentional character of the OHI brand. Organic, hand crafted, and rooted in clarity.