SUNNY DOSES

Organic Juice Infused Cannabinoid Oil

Role: Brand Identity / Packaging Graphic Design / Media Assets.
Created: 2025

Project Overview: Sunny Doses is a cannabinoid wellness brand offering flavor-infused CBD tinctures formulated to support calm, clarity, and daily balance. I led the full creative direction and design execution, including branding, packaging, and product label development.

Deliverables: Full label design (packaging), Product copywriting, Packaging mockups, Visual brand guidelines.

Strategy: Brand Identity: Develop a vibrant and uplifting brand system that reflects the product’s mood-boosting properties. Visual Language: Citrus-inspired color palettes and custom fruit assets align with the natural flavor infusions, such as Lemon Daydream and Orange Sunset.

Objective: The goal was to create a bold, approachable brand identity that communicates flavor, function, and wellness. Packaging needed to clearly convey dosage, ingredients, and benefits while maintaining bright, playful shelf appeal and regulatory clarity.

Target Audience: Wellness-conscious consumers seeking a flavorful, clean, and trustworthy CBD product for daily use.