turn

Wild Raspberry Monohydrate Gummy

Role: Packaging Graphic Design / Media Assets.
Created: 2024

Project Overview: turn is a CBD/THC brand expanding into the health and wellness space with the launch of its first ever monohydrate gummy. I was brought on to elevate their packaging through a modern, assertive aesthetic that still reflected turn's relaxed, lifestyle-driven identity.

Deliverables: Packaging design for turn’s new Monohydrate Gummy, Custom flavor-forward visual system, Layout structure and iconography development, Label design with compliance and supplement info, Product mockups and presentation assets for brand use.

Comparison of a packaging redesign showing "before" and "after" layouts. The "before" section critiques elements like lack of branding, unbalanced header, weak illustrations, overstimulation, and unclear symbolism. The "after" section displays simplified, modernized packaging with enhanced graphics, improved content hierarchy, and clearer information layout. Key needs highlighted include better size, placement, formatting, and brand identity enhancement.
Dark blue abstract logo resembling a stylized raspberry with a lightning bolt design on a black background.
Five blue packages of Turn TRUcreatine creatine mono gummies in wild raspberry flavor, with benefits like fueled workouts and cognition boost, displayed against a blue background.
Three floating blue packages of "turn TRUcreatine" creatine mono gummies, each with a wild raspberry flavor, set against a light blue background.
Five clusters of turquoise, sugar-coated gummy candies, each forming an "X" shape on a white background.
Five clusters of turquoise, sugar-coated gummy candies, each forming an "X" shape on a white background.