TURN

Health and Wellness Brand

Product / Packaging Design
2024

About turn
turn is a health and wellness brand aiming to expand their horizons into the healthy snack space. Realizing their brand was being held back by lack of design understanding and structure, the launch of their monohydrate gummy led founder Robert and his team to my design services and expertise. The gummy features prominent blue raspberry flavors and that needed to be highlighted in the packaging without being to on-the-nose.

We wanted to keep the feel modern and aggressive while retaining that laid back, relaxed brand identity. Cool blues with undertones of violet and shadows vocalize depth. A general restructuring and custom iconography provide strengthened shelf appeal.

Turn TRUcreatine creatine gummies in blue packaging, wild raspberry flavor, 30-day supply.
Five blue packages of Turn TRUcreatine creatine mono gummies in wild raspberry flavor, with benefits like fueled workouts and cognition boost, displayed against a blue background.
Three floating blue packages of "turn TRUcreatine" creatine mono gummies, each with a wild raspberry flavor, set against a light blue background.
Five clusters of turquoise, sugar-coated gummy candies, each forming an "X" shape on a white background.
Comparison of a packaging redesign showing "before" and "after" layouts. The "before" section critiques elements like lack of branding, unbalanced header, weak illustrations, overstimulation, and unclear symbolism. The "after" section displays simplified, modernized packaging with enhanced graphics, improved content hierarchy, and clearer information layout. Key needs highlighted include better size, placement, formatting, and brand identity enhancement.
Dark blue abstract logo resembling a stylized raspberry with a lightning bolt design on a black background.