YUKKURI

Modern Sushi / Tea Bar

Brand Identity / Packaging Design
2025

About Yukkuri
Visually, Yukkuri embraces balance—clean, modern typography, while a soothing color palette reflects tranquility and warmth. Thoughtfully designed packaging enhances the experience, turning every unboxing into a ritual.

More than a meal, Yukkuri is an invitation to it’s meaning in english, slow down. Yukkuri: Please take your time. Enjoy life—one bite at a time. An ode to traditional Japanese symbolism is implemented and balance meets modern Japanese inspired, American style, blocky typography with a distinctive recognizable logo silhouette with multi-use marketing application.

Logo design for Yukkuri, featuring a sushi roll with chopsticks and Japanese text. Includes phrases "Slow Down," "Tea Sushi," and "Traditional Craftsmanship, Modern Flavors."
Salmon sushi held with chopsticks on dark background, surrounded by circle with crossed-out symbol. Chinese characters on the top left corner.
A rectangular restaurant sign with the text "Yukkuri Tea Sushi" and a sushi logo. The sign is mounted on a metal bracket attached to a brick wall. There is also a circular design with Japanese characters in the background.
Green carryout boxes with chopsticks labeled 'Slow Down Tea Sushi' and text 'CARRYOUT FRIENDLY' below.
Three stacked green sushi boxes with "Slow Down" and Japanese characters on the top. The packaging features the words "Tea Sushi" and "Traditional Craftsmanship, Modern Flavors." The sides of the boxes read "Sukkiri."
Exterior of a Japanese restaurant with glass doors displaying text about traditional craftsmanship and modern flavors. The doors feature graphics of a sushi roll with chopsticks and the words 'Slow Down, Tea Sushi.' Wooden benches and plants are outside.
Graphic design featuring a circular logo with Asian characters in grid layout, showing proportions "3x" and "x" in an organized pattern on a green background.
Graphic displaying a logo with a sushi roll and chopsticks. Text reads "Slow Down Tea Sushi" and "Traditional Craftsmanship Modern Flavors." In the background, a hand is pouring tea into cups.
Tea plantation landscape with a person wearing a straw hat, overlaid with large Japanese characters and "Slow Down Yukkuri Tea Sushi" text.