YUKKURI

Modern Sushi & Tea Bar

Role: Brand Identity / Packaging Graphic Design / Media Assets.
Created: 2025

Project Overview: Yukkuri is a modern sushi and tea bar that explores the intersection of minimalism, ritual, and refined sensory experience. I deigned the brand identity, visual language, and packaging system to reflect the quiet elegance of traditional Japanese hospitality—reinterpreted through a contemporary design lens.

Deliverables: Full label design (packaging), Product copywriting, Packaging mockups, Visual brand guidelines.

Strategy: The concept focuses on balance and minimalism. Through a neutral color palette, generous spacing, and blocky typography, Yukkuri evokes a sense of calm and intentionality. Every detail—the logomark, the the decal layout, and the to-go packaging—are designed to feel serene, tactile, and quietly luxurious, inviting guests to slow down, savor, and spend some time in good company.

Logo design for Yukkuri, featuring a sushi roll with chopsticks and Japanese text. Includes phrases "Slow Down," "Tea Sushi," and "Traditional Craftsmanship, Modern Flavors."
Three stacked green sushi boxes with "Slow Down" and Japanese characters on the top. The packaging features the words "Tea Sushi" and "Traditional Craftsmanship, Modern Flavors." The sides of the boxes read "Sukkiri."
Salmon sushi held with chopsticks on dark background, surrounded by circle with crossed-out symbol. Chinese characters on the top left corner.
A rectangular restaurant sign with the text "Yukkuri Tea Sushi" and a sushi logo. The sign is mounted on a metal bracket attached to a brick wall. There is also a circular design with Japanese characters in the background.
Exterior of a Japanese restaurant with glass doors displaying text about traditional craftsmanship and modern flavors. The doors feature graphics of a sushi roll with chopsticks and the words 'Slow Down, Tea Sushi.' Wooden benches and plants are outside.
Green carryout boxes with chopsticks labeled 'Slow Down Tea Sushi' and text 'CARRYOUT FRIENDLY' below.
Graphic displaying a logo with a sushi roll and chopsticks. Text reads "Slow Down Tea Sushi" and "Traditional Craftsmanship Modern Flavors." In the background, a hand is pouring tea into cups.
Tea plantation landscape with a person wearing a straw hat, overlaid with large Japanese characters and "Slow Down Yukkuri Tea Sushi" text.
Graphic design featuring a circular logo with Asian characters in grid layout, showing proportions "3x" and "x" in an organized pattern on a green background.